See how your listings compare with your competitors’.
Guests choose between you and the hotels beside you on the same screen. myhotelreport reads your listings and up to five competitors’ on your website, Booking.com, Expedia, Tripadvisor and Google, and shows where they look the better stay: a Listing Score for each hotel, ratings channel by channel, what each one leads with, its first photo, and the amenities they list that you do not.
We suggest the competitors from the hotels near you and like you; you keep, swap or add to them. The free check compares you with three.
Side by side, the better listing wins the booking.
When four hotels lead with the beach and yours leads with a bedroom, or theirs list a pool and yours does not, the guest does not compare the hotels. They compare the listings.
How it works
- 1
We pick your set
From Google, the hotels nearby that are most like yours. In the app you keep, swap or add to them, up to five.
- 2
We read every listing
Yours and theirs, on every channel: ratings and review counts, descriptions, amenities, rooms, and the photos each hotel leads with.
- 3
We show the difference
Where they lead and you do not, ranked by what a guest sees first, with what you would change on which channel.
Where you stand, and why.
- Listing Score, against the set
- One score for how complete and consistent each hotel’s listings are, calculated the same way for you and for them. The method is public.
- Positioning
- What each hotel leads with on each channel, and its first photos labelled, so you can see the story each one tells.
- Reputation
- Your ratings on every channel beside each competitor’s.
- Rates
- Each check prices a sample stay on Google Hotels for you and, with monitoring, for each competitor.
| Hotel | Listing Score | Booking.com | First photo | Pool listed | |
|---|---|---|---|---|---|
| Your hotel | 63 | 8.9 | 4.5 | Bedroom | No |
| Seaview House | 81 | 8.7 | 4.6 | Beach | Yes |
| Marlow Bay Hotel | 84 | 9.0 | 4.7 | Beach | Yes |
| The Saltings | 76 | 8.4 | 4.4 | Pool | Yes |
Your ratings are as good as theirs. Three of three competitors lead with the beach or the pool and list a pool on every channel; your first photo is a bedroom.
Questions owners ask
Who picks my competitors?
We suggest the hotels guests compare you with, nearby and like yours. You keep, swap or add to them, up to five. The free check picks three for you.
Is this a rate shopper?
No. Rate shoppers watch competitors’ nightly prices every day. This compares what your listings say and show with what theirs do; each check also prices one sample stay on Google Hotels.
Do my competitors know?
No. We read public pages, as any guest would. Nothing is sent to them.
What is the Listing Score?
A score out of 100 for how complete and consistent a hotel’s listings are, from content agreeing across channels, key details being present, and the gallery. It is calculated the same way for every hotel, and the method is published on the methodology page.
How often is it checked?
With monitoring, weekly or monthly, so you see what changed on a competitor as well as on your own listings.
See it on your own hotel, free.
Name your hotel and town and give a work email. We find your listings and three nearby hotels, read them all, and email you the report when it is ready — usually within a couple of hours.
Start a free checkPublic pages only. No logins, no card, nothing to install.